La Marca Prosecco embodies elegance and joy with its iconic blue label and refined sparkle. The design highlights its luxurious yet approachable nature, making it perfect for celebrations. Each visual mirrors the wine’s vibrant effervescence, inviting consumers to savor life’s sparkling moments in style.
As the sole designer for La Marca Prosecco over several years, I shaped its visual identity through detailed sketches that led directly into the design phase.
I meticulously directed each shot, be it photography or CGI, to closely match my sketches, ensuring fast approvals.
My work on La Marca spanned packaging, point of sale displays, print ads, digital campaigns, and social media, playing a key role in its growth into the leading prosecco brand it is today.