Barefoot x Oreo
In 2021, Barefoot Wine and Oreo collaborated on an exciting project to craft a wine designed to pair with Oreos. As a key member of the creative team, I was responsible for concepting the visuals and storyboarding the commercials. The campaign achieved 71 media placements, resulting in 24.9 million daily impressions (469 million monthly impressions). It also gained significant attention from major outlets like USA TODAY, the New York Post, Food Network, and Thrillist, along with additional features on SNL and Late Night with Seth Meyers.